Viva Frutas is a juice brand based in the heart of Brazil, known for its exotic and refreshing blends of tropical fruits. The design was thought to embody the essence of Brazil's rich fruit culture and the refreshing experience of sipping on their juices. Through the use of san serif rounded type, and colours the logo communicates an energetic and vibrant tone. The logo and brand make consumers feel the sun’s warmth, the samba's rhythm, and the crispness of freshly squeezed juice.
